So what does “Sidubara” mean?
The name Sidubara comes from a dialect expression used by Swedish-speaking Finns. “Sidu” is a playful twist on “ser du?”, i.e. “you see?”, and “bara” simply means just. Together, “sidubara” is used as a light, positive response to realising something, like a spark of clarity.
That’s exactly what we aim to deliver through our work: “You see? Exactly. Just that. Sidubara.”
Sidubara Consulting was founded on a passion for data, clarity, and business strategy
We believe that every organisation, regardless of size, deserves to use data as a real asset. Whether you’re leading a growing company or managing operations in an established organisation, we’re here to help you cut through the complexity, see the bigger picture, and make better decisions with confidence.
We work with a wide range of data: from sales figures and KPIs to customer feedback, qualitative insights, and official statistics. Often, the most valuable perspectives come from combining information across different sources. By bringing these pieces together, we help you build a clearer, more holistic view of your organisation and the decisions ahead.
Who’s behind Sidubara?
I’m Lotta Holm, the founder of Sidubara Consulting, a Finland-based advisor working at the intersection of business, data, and strategy. I’ve always been curious about how things work beneath the surface. What drives behaviour? What patterns emerge in the numbers? What information are we not seeing — yet?
Over time, that curiosity became a profession. I now help organisations use their data not just to analyse the past, but to make smarter decisions going forward. My work is about building understanding, supporting leadership, and helping teams put data to work where it matters most.
My experience spans:
- Supporting public and private sector organisations in becoming more data-driven
- Consulting on how to align data with strategic and operational goals
- Quantitative and qualitative data analysis
- KPI development and dashboarding
- Training and mentoring on data use in decision-making
A passion for insightful, strategic data use
For as long as I can remember, I’ve been drawn to patterns, stories, and the logic hidden in data. I founded Sidubara Consulting to help organisations make sense of the information around them, not just through numbers, but through meaning.
My goal is to make data truly useful: not buried in reports, but guiding decisions. I help clients cut through complexity, see the bigger picture, and gain clarity in moments that matter, especially at the strategic level.
I bring a balance of analytical insight and practical thinking, working collaboratively to turn information into action and uncertainty into direction.
Services in three languages
We work in English, Finnish, and Swedish, so you can communicate and collaborate in the language that suits your team best.
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